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  • Jonas Nilsson 137 posts 260 karma points
    Mar 22, 2009 @ 09:33
    Jonas Nilsson
    0

    Multilingual Ecommerce with Umbraco

    Hi!

    Today i'm using Umbraco 4 together with Umbraco Ecommerce Extension and it works great, but now I need to find a way to make the site multilingual.

    The Ecommerce Extension is quite difficult to use for this since it is based on one Umbraco page per product.

    And the DashCommerce (Commerce4Umbraco) doesn't handle multilingaul ecommerce sites either?

    Is there any solution for this, or do I have to develop my own ecommerce application?

    /Jonas

  • Soeren Sprogoe 575 posts 259 karma points
    Mar 22, 2009 @ 13:55
    Soeren Sprogoe
    0

    Speaking from a SEO point of view, it is far better to have one single page/URL per product + language. If you have multiple languages on the same page/URL, Google will have serious issues indexing your site.

    And as a rule of thumb, 40-80% of orders in a webshop (should) come from the organic search in Google, this is something that is absolutely essential for running a successful webshop.

    Just wanted to point it out and make sure you are aware of this. Not sure if it is an issue, from the little you have written.

    Before you make any technology/information architectural decisions on how to go multilingual, I strongly recommend hiring an SEO expert to give his input. It's too late to fix anything afterwards.

    Best regards,
    Soeren Sprogoe

  • Jonas Nilsson 137 posts 260 karma points
    Mar 25, 2009 @ 08:41
    Jonas Nilsson
    0

    Yes I'm aware of that each product must have a uniq URL per language, but I'm just curious if there is some solution for using Commerce4Umbraco in a multilanguage site, or if somebody have integrated another ecommerce product in Umraco that have multilanguage support.

    /Jonas

  • Chris 110 posts 21 karma points
    Mar 25, 2009 @ 09:51
    Chris
    0

    @SoerenS
    "And as a rule of thumb, 40-80% of orders in a webshop (should) come from the organic search in Google, this is something that is absolutely essential for running a successful webshop.
    "
    I'm a SEO-expert myself and I have difficulties with the above statement of yours......don't you think it's possible that a succesfull website gets 70% (or something) orders from Adwords and 30% from organic.....?? I KNOW this is possible but succes of a webshop does not depend on the numbers of visitors you get from organic BUT on how your cost/profit model looks. This is almost always different for every branche so if site A gets 80% visitors by organic and makes profit it isn't by default bether or worse then site B which gets 80% of visitors with orders by Adwords. It al depends on the business model..........

  • Paul Sterling 718 posts 1534 karma points MVP 9x admin c-trib
    Mar 25, 2009 @ 17:57
    Paul Sterling
    0

    Jonas -

    Commerce for Umbraco does not support localization per se.

    However, we have implemented several multi-language sites using Commerce for Umbraco. It's a bit too much in terms of scope to contain in a forum post, but the basic approach we used (in order to maintain page-rank) is a custom JavaScript-based solution that shows/hides content based on the current locale - think CSS ...display:none....

    This is not the most elegant approach perhaps but using Umbraco makes managing the content easy and the search engines seem to respect each page's unique content per locale - we've seen the organic search rankings increase since this approach was implemented.

    Best,
    -Paul

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