If you render your content in Razor you could do something like this:

The old Razor macro:

@Model.bodyText.Replace("[brandName]", Model.Name)

MVC Razor:

@Model.Content.GetPropertyValue<string>("bodyText").Replace("[brandName]", Model.Name)

Jeroen

for one off replacements great.. but you could extend to use the umbraco dictionary for content replacements?

something like

try
    {
        Regex regDictionaryItem = new Regex(@"{#([^}]*)}", RegexOptions.IgnoreCase);
        MatchCollection ms = regDictionaryItem.Matches(umbraco.library.StripHtml(doc.InnerXml));

        foreach (Match match in ms)
        {

            try
            {
                // make replacements in the content xml text nodes only, for any matching definition term

                doc.DocumentElement.SetAttribute("searchAttribute0", match.Groups[0].Value);
                XmlNodeList textNodes = doc.SelectNodes("//text() [contains(.,//@searchAttribute0)]");

                for (var i = 0; i < textNodes.Count; i++)
                {
                    //loop throught the matched textnodes to replace on a word matching basis
                    textNodes[i].InnerText = textNodes[i].InnerText.Replace(match.Groups[0].Value, umbraco.library.GetDictionaryItem(match.Groups[1].Value));
                }
            }
            catch
            {
                //UmbracoJPT.Utils.Files.WriteToLogFile("error", @"DICTIONARYITEM ERROR" + match.Groups[0].Value + @"
", true);
            }
        }
    }
    catch { }

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