John Baker is Founder and CEO of Digirati, a full service digital consultancy that focusses on multichannel online publishing solutions. John worked originally in an engineering capacity for various web projects prior to the dotcom boom before becoming an early member of the content management company Mediasurface in 1997 working as a consultant, engineer and finally taking a lead in driving best practice and product requirements. John formed Digirati in 2002 to address the need for a company with tried and tested methodologies tailored specifically for content management and web projects. The company has since broadened its scope bringing in elements such as digital publishing, online customer experience, mobile, social media, collaboration, ecommerce and paywalls. John’s time is divided between the day-to-day running of Digirati, developing long term strategies for the company, assessing market and technology trends and also working in a strategic capacity with key clients.