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  • Dan Evans 627 posts 1013 karma points
    Oct 09, 2020 @ 08:27
    Dan Evans
    0

    Umbraco membership and personalisation

    We are evaluating this package but want to use it with logged in members in order to personalise the content they will see and analyse their behaviour on our site.

    How does personalisation work with Umbraco Members? We would be looking to have personas based on:

    • Non-logged in customers
    • Logged in customers by membership group
    • Individual customer personalisation - not essential but could be useful
    • Analytics for all of the above
  • [email protected] 395 posts 2067 karma points MVP 6x c-trib
    Oct 11, 2020 @ 15:41
    jeffrey@umarketingsuite.com
    100

    Good afternoon Dan,

    Excellent questions that are definitely in scope for the next two months. At this moment this is not possible, but we’re working on the extension towards members, but you will have to give a few more sprints to get there 😊!

    For “non-logged in customers”, “logged in customers by membership group”: these will probably be added as a segment parameter. In that way you can build segments based upon these properties:

    enter image description here

    For “individual customer personalisation”; this will probably require a bit of additional coding in your controllers / views, because it would make sense to create a segment per individual customer. And the only way you can personalize is based on segments (not on individual profiles at the moment). But that is also in scope for the next sprints.

    In regards to your question based on Analytics; we will store all data in relation to the memberId so that is definitely something we will visualize in the Members-section as well. In that way you can see what pages were visited per member. Is that what you asked, or did I misunderstood your question?

    So; yes this is definitely on the roadmap for the near future, but we cannot do that at this exact moment!

    Have a great Sunday,

    Jeffrey

    enter image description here

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