Most website administrators need deep analytics for testing or to understand the visitor’s behavior and continuously improve their website. They usually use Tag Management Systems that replaces hard-coded tags with dynamic tags that are easier to implement and update. Google Tag Manager is the most common of these tools and that is what we use at Gaja Digital Agency
We run several Umbraco website, and we required the use of Google Tag Manager, that is why we created a Umbraco Google Tag Manager plugin to minimize the efforts to integrate Google Tag Manager to Umbraco website.