Below is my 5 cents on the main mail metrics (not all of them) and tools I use in e-mail marketing. It's meant as inspiration :o)
A quick graphic overview / clickmap of an e-mail (all showed or on mouseover, inspiration could be the "Site Overlay" function in Google analytics)
On each link in the mail - # of clicks - % of total click
Common metrics for the mail, such as:
Mail Subject line
Campaign receivers
Open rate (# and %)
Unique open rate (# and %)
Soft Bounces (# and %)
Hard Bounces (# and %)
Total clicks in mail
Click through open rate
Average clicks in mail pr. opened mail
Ideas to more somewhat advanced metrics could be:
Conversion/goal tracking for entire mail, and each link
Revenue tracking for entire mail, and each link, combined with order ID's, SKU's etc
Integration with Google analytics - analytics goal conversion, analytics e-commerce tracking, and analytics campaign tracking
Identify members who - Opened the mail - Didn't open the mail - Clicked in the mail - Opened, but didn't click in the mail - Hard & soft bounced - Unsubscribed
Clickmap & e-mail analytic metrics
Below is my 5 cents on the main mail metrics (not all of them) and tools I use in e-mail marketing. It's meant as inspiration :o)
A quick graphic overview / clickmap of an e-mail (all showed or on mouseover, inspiration could be the "Site Overlay" function in Google analytics)
- # of clicks
- % of total click
Common metrics for the mail, such as:
- Opened the mail
- Didn't open the mail
- Clicked in the mail
- Opened, but didn't click in the mail
- Hard & soft bounced
- Unsubscribed
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