This macro makes it realy easy for editors to embed youtube, flickr, vimeo etc.
With this macro there is no need for the editor to look for embed code on third party sites (youtube, flickr, vimeo etc.) and manually insert/edit HTML on the rich text editor in umbraco.
You just need the URL for the resource you want to embed/show.
Behind the scenes, it is oohEmbed and oEmbed which makes this possible.
For the list of supported third party websites (youtube, flickr, vimeo etc.) please visit http://oohembed.com/#configuration the list is realy long.
oEmbed is a format for allowing an embedded representation of a URL on third party sites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly.
In a nutshell: oohEmbed is an oEmbed compatible provider of HTML embed codes for various web sites.
Next version will contain caching for outgoing request to oohEmbed