I purchased a starter tier account for a project on umbraco cloud, but the authentication remains. Based on this thread, I'm under the impression that paying should remove the basic authentication from the live site. It is an older thread though so this might no longer be the case though.

If that's still the case, why might it still be displaying the authentication? Otherwise what else need to be done?

I thought it might be because umbraco latch hasn't successfully been bound to the hostname, but I haven't had luck there either. Cloudflare is what I'm using for the DNS. While I can get to point at my umbraco cloud environment without issue, umbraco latch fails to bind to the domain. It either complains of a dns misconfiguration when proxies are enabled and gets stuck in the "initial" state if I make it DNS Only (referenced this thread when troubleshooting).

Any ideas?